NORDIC NATURALS
Our story begins in Arctic Norway, where Nordic Naturals’ founder and
CEO Joar Opheim grew up. When Joar came to California to complete his
MBA, he noticed that the pure omega-rich cod liver oil that Norwegians
rely on to stay healthy was nowhere to be found. Low-concentration fish
oil with an awful taste was all the market had to offer, but Joar knew
he could make a difference. With each trip home, he would fill an extra
suitcase with bottles of his favorite fish oil to share with friends in
the U.S. This deep desire to share the power of pure, fresh omega-3
nutrients inspired Joar to found Nordic Naturals back in 1995, and still
drives the company today.